How to get your Meta Pixel ID and install it

The Meta pixel tells you who visited your site and who submitted the form, and lets you retarget them on Facebook and Instagram.

Getting the ID

1. Open business.facebook.com/events_manager.
2. Click Connect data sources → Web → Continue.
3. Name the pixel (your company name works) and click Create.
4. A 15- or 16-digit number appears at the top. That is your Pixel ID.

Installing it in nqdr

1. Log into the dashboard.
2. General settings → Tracking & pixels.
3. Paste the number into Meta Pixel ID and save.

You do not need to copy any code — we install it for you, including the noscript fallback.

Checking it works

Install the Meta Pixel Helper extension in Chrome and open your site. You should see a green icon with a PageView event.

If you already use Google Tag Manager, enter only the GTM ID and install the pixel inside it, so the event is not counted twice.